Mercedes-AMG Canadian Grand Prix 2026 ClubXX

Led the full production and execution of the ClubXX Afterparty for Mercedes-AMG, transforming a creative concept into a fully immersive guest experience.

The project encompassed end-to-end production management, from concept development through final delivery. Scope included custom décor fabrication, venue transformation, food & beverage coordination, entertainment programming, technical production, logistics, and on-site operations.

Working closely with stakeholders, creative partners, and suppliers, every element was carefully coordinated to ensure a seamless guest experience while reflecting the premium, performance-driven identity of the Mercedes-AMG brand.