Mercedes-Benz F1 Pop-Up Shop Holt Renfrew

I led the full design and execution of a premium pop-up retail space for Mercedes-Benz, dedicated to the official Mercedes-Benz Formula 1 merchandise collection, installed within Holt Renfrew.

Created for a high-end retail environment and an elevated clientele, the project translated the Mercedes-Benz brand precision, performance, and luxury into a physical, immersive shopping experience. The space was conceived to reflect the identity of the Mercedes-Benz F1 team, combining sleek, motorsport-inspired detailing with refined materials and a clean, architectural retail language.

From concept development through to final installation, I managed the complete scope of the project. This included spatial design, material selection, production coordination, and on-site execution, ensuring alignment with Mercedes-Benz global brand standards while meeting the expectations of Holt Renfrew’s luxury setting.

The result is a cohesive and impactful retail environment that elevates the Mercedes-Benz F1 merchandise offering while reinforcing the brand’s presence within a prestigious retail context.