Mercedes Benz International Auto Show Montreal/Toronto

For Mercedes-Benz, a dedicated mandate was defined around the creation of a fully custom Photo Booth environment — a high-touchpoint activation designed to blend branded storytelling with interactive technology.

The scope of work focused on the end-to-end development of the Photo Booth activation, encompassing concept refinement, technical design, and execution. Responsibilities included designing and coordinating the full technology stack — touch-screen interface, camera systems, lighting, and platform integration — alongside the fabrication of custom décor components that housed and concealed the equipment. Close collaboration with Mercedes-Benz stakeholders and specialized technology partners ensured that the activation met both aesthetic and performance standards.

Particular emphasis was placed on user experience and reliability, with detailed testing, calibration, and on-site optimization to guarantee intuitive interaction, rapid capture, and consistent output across high guest volumes.

The result was a sleek, future-forward Photo Booth experience that extended the Mercedes-Benz brand narrative into a personalized digital keepsake — combining craftsmanship, innovation, and seamless interactivity in a single, elegant activation.