Sonic Speedtrap McLaren Miami Live 2026

In collaboration with SEGA of America and McLaren Racing, this project was developed for McLaren Racing Live 2026 in Miami. The activation centered around the creation of a high-energy, Sonic-inspired “Speed Trap” photobooth, designed to capture guests in motion as they ran through the experience.

Delivered end-to-end—from concept and design to full production and installation—the project required navigating both technological and logistical complexities. This included engineering an outdoor installation adaptable to changing light conditions and climate, as well as integrating a dynamic, in-motion photo capture system developed by the gaming specialists at Haus Of Park.

The result was an immersive, fast-paced brand experience that seamlessly blended entertainment, technology, and fabrication.